May in numbers: online

Above the Fold

1st June 2018

Spring has finally arrived and Mail Online has managed to stay at the top of online news media for another month, with 12,624,393 international daily browsers. However, this figure has dropped year-on-year by 16.49 per cent, and 7 per cent since March.

Someway behind are the Trinity Mirror Group’s websites, on 7.8 million users, and the Sun, with 5.4 million. The Sun might be third in this list but don’t let that fool you. When it comes to the UK, the Sun has overtaken the Mail Online by a million users—giving it a monthly digital audience of 30.2 million.

The Sun has become the UK’s biggest online newspaper brand after a 2.7 per cent month-on-month rise—the biggest online growth among the UK’s nine national daily titles. Watch out Mail Online, there’s a new player in town.

The papers seem to have had a strong April online, as the Guardian reached 155 million monthly unique browsers—its highest volume since November 2017’s 156.5 million record, influenced largely by the Paris terror attacks. April’s news on the Panama Papers investigation, as well as Jon Ronson’s interview with Monica Lewinsky, may have also engrossed their global readership.