May in numbers: dailies
Above the Fold1st June 2018
The latest available ABC figures – covering April 2018 – present yet another month of sorrow for the national print press. In fact, only one paper managed to buck the downwards trend seen across the board: City AM. The London freesheet grew its readership by 0.73 per cent year-on-year, to 91,215.
The Daily Telegraph was the biggest faller of the month, losing almost one fifth (19.34 per cent) of its print audience since May 2017. The paper’s decision to stop distributing bulks – the free or reduced-price copies commonly found in airports or hotels – in November of last year, has eaten away a significant chunk of its circulation.
However, the Telegraph isn’t the only dramatic faller. The Daily Mail, Daily Mirror, Daily Star, Daily Express and Daily Record have all seen their year-on-year circulations dip by double digit percentages—reflecting a tough 12 months for a print industry perpetually under siege attack from its digital contemporaries.
Finally, the long-running battle for supremacy between the Sun and Metro for Britain’s biggest circulation print has taken yet another twist, with the red top once again reclaiming the crown (1,496,558). Metro remains only 21,000 readers behind, making this a rivalry not set to end anytime soon.