November in numbers: Social platform snapshot

Above the Fold

6th December 2017

As part of our Above the Fold media insights, we’ve pulled together the latest statistics from the two largest social platforms: Facebook and Twitter. Stay tuned for December’s edition to get the scoop on Snapchat, intel on Instagram and the lowdown on LinkedIn (or whatever else is piquing our interest over the month).

 Total monthly active users
2.07 billion

Total monthly active users
328 million
 Daily active users
1.37 billion

 Daily active users
100 million

 Pieces of content shared daily
4.75 billion

 Pieces of content shared daily
500 million

Demographics
Facebook users are 76 per cent female (out of 100 per cent of all females) and 66 per cent male (out of 100 per cent of all males).

 Demographics
24 per cent of all male internet users use Twitter, whereas 21 per cent of all female internet users use the platform.