News
PR Week, 12 March 2009
Paramount Comedy Appoints Eulogy! To Handle Consumer Re-Brand
Eulogy! has been appointed by Paramount Comedy to launch a consumer and trade PR campaign to support the TV channel’s re-brand to Comedy Central, Viacom’s international comedy brand, in April 2009.
The appointment follows a competitive pitch and will see Eulogy! target a combination of traditional and digital media to position the new channel as the ultimate destination for the best in US and UK comedy. Eulogy!’s sister brand, onlinefire, will be responsible for amplifying the campaign online and promoting key programmes such as South Park amongst influential bloggers and online communities. The channel launches on Monday 6th April, along with Paramount Comedy 2, which is set to become Comedy Central Extra.
Comedy Central offers some of the biggest rating comedies from the US such as Two and a Half Men, The Office and The Sarah Silverman Program as well as brand new UK commissions. Stand-up will form a key part of the schedule with leading UK comedy stars including Dara O’Briain, Russell Howard and Alan Carr appearing on the channel from launch.
Adrian Brady, CEO, Eulogy! comments: “This is a very exciting appointment for Eulogy!, combining the creativity and wealth of experience within our broadcast division alongside our online and traditional PR capabilities. Comedy Central is set to be the destination for the best of UK and US comedy and we are thrilled that Eulogy! will be involved at such an exciting time for the channel.”
Zoe Diver, Brand Marketing and Communications Manager, Paramount Comedy adds: “As Paramount Comedy, we’ve just had our best year to date and with the move to Comedy Central we’re planning to continue our success and bring great comedy to new audiences. Eulogy! has the right mix of fresh, creative ideas coupled with a practical, insightful approach to really bring the channel’s mischievous new incarnation to life.”
