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PR Week, 01 July 2009

Online PR: When 'fluffy' met 'techie'

In July’s B2B Marketing, Lucy Fisher examines the role and potential of online PR techniques and looks at how it is fast becoming a critical technique. Lara Leventhal, Eulogy!'s MD and Melanie Seasons, Onlinefire’s social media strategist comment.

Click the image to the right for an excerpt, or here for the full article from B2B Marketing magazine.

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