News
PR Week, 15 May 2009
Moneysupermarket appoints Eulogy! for launch of new 'savvy spending' offering
The UK’s leading price comparison website moneysupermarket.com has appointed Eulogy! to launch its new voucher channel and to implement PR support for the brand’s existing shopping channel. Eulogy! was appointed without a pitch, following the agency’s successful ‘Prisoners of Christmas Shopping’ campaign for moneysupermarket Shopping in the run up to the festive season last year.
moneysupemarket Vouchers is a new channel on the website where consumers can access online discounts on a range of products and services from restaurants to theme parks, to retailers and electronics.
The campaign will focus on the lifestyle benefits of savvy spending, using a mix of traditional media relations and social media outreach. Laura McLachlan, associate director at Eulogy! will head up the team reporting into Emma Morris, consumer PR manager at moneysupermarket.com.
Emma Morris, consumer PR manager, moneysupermarket.com said: “Eulogy! exceeded our expectations with the launch of moneysupermarket Shopping. Their innovative and creative ideas make each campaign come to life, and we’re really looking forward to working with the team again.”
Laura McLachlan, associate director at Eulogy! adds: “To be back on board with such a great brand is a real pleasure. Moneysupermarket.com is offering a unique service to consumers in combining price comparison and the most up-to-date discount vouchers all in one place, so we have a very compelling message to get across.”
