News
PR Week, 27 August 2009
HIGH SOCIETY! Eulogy! appointed by The Marketing Society
The most influential network of senior marketers in the UK, The Marketing Society has appointed Eulogy! to amplify its Golden anniversary celebrations in an ongoing relationship which will continue past its 50th birthday.
With high-profile members including Sir Stuart Rose, Mark Price, Adam Crozier, Alex Bachelor and Martin Hayward, The Marketing Society is widely regarded as the leader of the UK’s marketing agenda. A key objective is therefore to demonstrate the huge benefits of membership and showcase its wide-ranging portfolio of initiatives and events that assist in moulding and driving forward the marketing discipline.
The focus for Eulogy! over the next six months will be threefold:
1. 50th anniversary and 50 Golden Brands
2. The Green Agenda and The Marketing Society’s tie up with The Prince’s May Day Network to develop a common language for environmental claims
3. The Marketing Society’s Digital Network which provides impartial advice and insight on digital best practice and innovation
The PR strategy has been crafted to help The Marketing Society attract more commercial partners to add even more value to the member proposition.
Adrian Brady, CEO, Eulogy! comments:
“The Marketing Society is an extremely prestigious win for us. We are delighted to be working with such an influential organisation, particularly one that fits so well into our portfolio and specialism. We are confident that this relationship will help The Marketing Society to add value to its proposition for the UK marketer.”
Gemma Greaves, Marketing Director, Marketing Society comments:
“We are absolutely delighted to appoint Eulogy to drive our pr strategy! Not only do their credentials speak volumes, they really go above and beyond to get under the skin of who we are, what is important to us and what we want to achieve. They already feel like a true partner to our network and are really excited as to what the future will bring with eulogy at our side.”
