News
PR Week, 22 October 2009
Eulogy! to promote Santander rebrand
Santander has appointed Eulogy! to handle the rebrand of around 1,000 Abbey and Bradford and Bingley branches following a competitive pitch, as the bank moves to a single name in 2010.
The work, beginning immediately and continuing to Spring 2010, will see Eulogy! engage in national and regional rebrand activity focussing on a series of events designed to celebrate the rebrand.
Eulogy! will report directly to Santander UK’s Head of Corporate Communications, Anthony Frost.
Anthony Frost, head of corporate communications, Santander UK commented: “This is a very important brief for us and it was vital that we appointed an agency that could deliver creativity to engage our regional and national audiences.”
Adrian Brady, CEO, Eulogy! added: “We are incredibly excited to be working with such a significant brand as Santander. That we were recognised for our creative approach combined with our tactical capability is fantastic and we look forward to seeing our creative vision come to life.”
