News
PR Week, 19 February 2009
Eulogy! Announces Partnership with Leading Brazilian Agency
Eulogy! Announces Partnership with Leading Brazilian Agency
Eulogy! has announced a joint venture with RP1, one of Brazil’s top 20 independent PR agencies. The partnership will allow both agencies to offer support to brands in both countries seeking to capitalise on the growing trade levels between the UK and Brazil.
The agreement will also extend to the EU & South America as both agencies continue to win wider briefs.
Board directors from each agency will have specific responsibility for converting the joint venture into a successful commercial relationship over the coming two years. RP1 already works with brands such as GM and Samsung in Brazil and across South America.
Claudia Rondon Chief executive of RPI comments “As one of Brazil’s leading agencies it’s critical we team up with leading international players and develop new business initiatives. This business venture opens up a lot of doors as the trading levels with Europe and specifically the UK and Brazil broaden.”
Adrian Brady, CEO, Eulogy! comments: “In the current climate it seems an obvious move to set out on a business venture with one of the top twenty independent agencies in Brazil. Brazil is currently a great place to do business and I’m thrilled that we are the only independent agency in the UK working with such an amazing independent agency In Brazil.”
