News
PR Week, 30 July 2009
Electrolux appoints Eulogy! to brand strengthening brief
Appliance manufacturer Electrolux has appointed Eulogy! to provide PR support for its Zanussi brand in a four month campaign to strengthen the association between Zanussi and Italian quality and design.
PR activity will be focused on supporting an integrated campaign comprising a website, point-of-sale materials, guerrilla activity and promotional incentives around the new brand theme ‘Take an Italian Model Home’.
Eulogy!’s work will include a search for this season’s hottest Italian model to become the face of Zanussi as well as experiential activity to reach young, fashion conscious women.
Eulogy! will be working with marketing agency Tequila\ who are leading the integrated campaign for Zanussi.
Katy Evans, associate director, Eulogy! comments: “We are excited about working with a great household name like Zanussi on a campaign that will really get people talking. Working with hot Italian men is also a big plus ”
