News
PR Week, 19 November 2009
Channel rebrand puts fun back into comedy
When TV channel Paramount Comedy rebranded to Comedy Central, the aim was to increase viewer loyalty and establish Comedy Central as a dedicated modern comedy TV brand in the UK.
Eulogy! transformed the channel’s image from a 2nd choice to destination TV channel – viewing figures were up 50%+. We achieved 128 pieces of coverage and 10.7 million viewers, outperforming Dave and E4.
PR Week showcased our campaign and it went on to be nominated for two industry awards. You can read PR Week’s case study here, or use the image above.
