News
Gorkana PR, 21 July 2009
Cdiscount hands Eulogy! UK consumer launch brief
Cdiscount, the largest European online retailer and part of the Casino Group, has awarded Eulogy! an integrated on and off-line consumer brief to launch Cdiscount.co.uk into the UK market.
Eulogy! has devised a campaign that will position the brand as a one-stop-shop for the best deals online across a vast range of products from fashion to technology to homewares.
Working with sister agency onlinefire, the integrated campaign will include an experiential launch supported by a raft of news generation tactics, targeting both traditional and social media. Eulogy! will also handle the launch of a series of new ‘store’ openings throughout the year, as Cdiscount.co.uk diversifies into new areas.
Katy Evans, Associate Director at Eulogy! comments: “Cdiscount is a hugely popular and established brand in France - bigger than Amazon in fact - so this is a fantastic opportunity for us to make a big splash in the UK market and build a strong following for the brand among Britons. The site’s offering is very strong and we believe that we can give it the impactful launch it needs to succeed in a highly competitive market place.”
Julianna Martin, Director of Marketing at Cdiscount UK, says, “Eulogy! impressed us with their understanding of our brand and the market in which we’re operating. Their creativity in devising an attention-grabbing launch strategy was superb, and we are very confident in the team’s ability to deliver a strong presence for the brand across both traditional and online media.”
Cdiscount.co.uk offers a diverse range of products and well-known brands from IT and household appliances to clothing and sports equipment, all at market-beating prices. The site updates its homepage daily with ‘flash sales’ and ‘deals of the day’ which are available at rock bottom prices for a limited period only. The website carries a range of over 80,000 product SKUs.
