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Royal Mail
Launch ‘The Beatles’ stamps
Celebrating 'The Beatles' and their contribution to the world of music, this collection included six stamps featuring classic album covers. Eulogy! handled the release.
Objective
Drive awareness and sales
Description
Eulogy! recreated the 'Abbey Road' album cover with Royal Mail postal workers carrying each of the stamps.
The Beatles stamps smashed online pre-orders. Eulogy! raised global interest in the stamps including the United States of America, Canada, Japan & Brazil. The Beatles stamps became Royal Mail's biggest international seller, outside of a Royal occasion
Results
- 236 pieces of coverage achieved
- 8 national print pieces
- Coverage was also achieved on Sky News, CNN, LBC, ITV, GMTV and the BBC
- International coverage highlights included the International Herald Tribune, USA Today, China Daily, Reuters and Gulf Daily News
- PVE was £ 1,810,869
