Click if you work in Media & Marketing
Royal Mail
Launching Classic Carry On and Hammer Films stamps
The stamps celebrated the 50th anniversary of two timeless UK film genres. Our launch achieved 155 pieces of coverage and a PVE of £1,350,590.
Objective
Drive awareness and sales.
Description
The collection included six stamps which herald the half century birthday of the Carry On series and the first Dracula movie by Hammer Films.
E! created a multi-media platform that would excite and engage Carry On and Hammer fans across the UK and also globally, whilst engaging with new audiences.
A photoshoot with Carry On legend Barbara Windsor and the Household Cavalry kicked off the campaign.
On the day of the launch Eulogy! hosted a special event attended by Carry On and Hammer stars such as Amanda Barrie, Fenella Fielding, VIP guests, MP’s and key media.
Results
- 155 items of coverage in national, regional, specialist, trade, online, radio & TV
- Highlights include – widespread coverage in The Daily Telegraph, The Sunday Times, The Times, Daily Express & The Sun to name a few
- Broadcast coverage was also achieved on Sky News, Loose Women, BBC Radio 1, Radio 2 and Radio 4 and BBC Radio World Service
- PVE was £1,350,590
