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The team have delivered us great coverage, with the contacts to deliver far more than news pieces. The work the team's done has undoubtedly helped to positively change the brand's perception. Whilst we may be a small magazine, our coverage has punched well over its weight
James Mallinson, Publishing Director
Reader's Digest
Reader's Digest
Small but perfectly informed
Emerging from administration, the new Reader’s Digest management team challenged Eulogy! to rebuild a positive profile of the business.
Objective
Rebuild a positive profile of the business, communicate financial stability and growth and most importantly demonstrate the value of Reader’s Digest to advertisers and commercial partners.
Description
Eulogy! employed a shock and awe strategy to relaunch Reader’s Digest, releasing a sustained flow of high impact news stories highlighting commercial innovation and profiles of the CEO to demonstrate positive evolution of the business. This was supported with a programme of proactive feature placements and thought leadership showcasing the reach and relationship of Reader’s Digest among consumers.
Results
In six months Eulogy! has secured over 70 pieces of news coverage in our core target media along with profiles of the new CEO in the Financial Mail on Sunday, Financial Times, Sunday Times and Radio 4 Today. Reader’s Digest has achieved its first circulation growth in over 17 years and as a result grown advertising share in this period.
