Eulogy!

• Consumers
• Businesses
• Everyone

Pearl & Dean

Ongoing consumer and trade PR

Objective

Consumer
Raising awareness of, and driving traffic to, www.pearlanddean.com

Trade
Underline cinema as a valuable advertising platform and position Pearl & Dean as industry experts

Description

Consumer
Eulogy! works closely with Pearl & Dean to provide movie-themed poll topics to run on the website on a monthly basis, capitalising on Pearl & Dean’s brand association with cinema.

PR of the results, often linked to current releases or other topical events, serves to raise consumer awareness of the website and drive traffic directly back to the site, where cinemagoers can keep up with the latest movie news, watch trailers and search film times for every cinema site in the country.

Coverage is spread across national, regional and online press to maximise exposure for the brand as well as to encourage direct links to www.pearlanddean.com from direct click-through from online sites, and to enhance natural search rankings.

Trade
Eulogy! works with Pearl & Dean to promote the value of cinema as an advertising channel to brands and media planners, underlining the effectiveness of the silver screen for advertisers.

Eulogy! works closely with Pearl & Dean to ensure a steady stream of good news about new innovations in cinema advertising, such as the launch of CineScent (scented cinema ads), as well as proactively placing features and comment in key media journals and vertical sector media to promote cinema as a vibrant media which can deliver real impact and directly influence brands’ bottom lines.

Results

Consumer
202 pieces of national, regional and online coverage achieved

Trade
90 pieces of trade and vertical coverage achieved