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Eulogy! provided a capable, hardworking team who delivered a quality campaign which achieved over and above set targets’.
Emma Morris - PR Manager
Moneysupermarket.com
Moneysupermarket.com
Prisoners of Christmas Shopping
Eulogy! launched Moneysupermarket.com's new shopping channel by capitalising on the media's interest in the slowing economy and positioned moneysupermarket as the authority on savvy Christmas shopping.
Objective
Raise awareness that moneysupermarket.com now offers a shopping channel, drive traffic to the channel and position moneysupermarket as the shopping experts.
Description
Eulogy! developed four "Prisoners of Christmas" themed news generation tactics:
- Eulogy! looked at the amount of money UK consumers were planning to spend on gifts compared to last year
- 'Santa Sickies' - how many people were planning to take a day off to do their Christmas shopping?
- What are the benefits of shopping online? Eulogy! conducted a scientific experiment that analysed stress levels before and after Christmas shopping on the high street
- The team also created a 'Christmas Shopping Suit' designed to ease the festive woes associated with Christmas shopping.
Results
Eulogy! achieved 109 pieces of coverage in 2 months, reaching 128 million people.
For every pound invested, moneysupermarket reached 3,500 people.
Visitor numbers to the site increased 237%.
