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Eulogy! provided a capable, hardworking team who delivered a quality campaign which achieved over and above set targets’.
Emma Morris - PR Manager
Moneysupermarket.com
Moneysupermarket.com
Haggling Heros
Moneysupermarket was launching a major TV advertising campaign using the comedian, Omid Djalili. Eulogy! was tasked to amplify the ad spend and achieve maximum exposure for the brand’s latest creative platform.
Objective
Thinking: amplify the ad spend by creating a PR campaign around the key message of the advertising campaign – that Brits should haggle more.
Description
We carried out research among UK retailers into how best to haggle and the discounts that shoppers could achieve.
We then took these overarching findings outside of market research and on to the high street in a live experiment with a team of 18 volunteers to see what retailer discounts they could haggle.
Ruth Badger was brought on board as an expert spokesperson and conducted 19 radio interviews alongside Moneysupermarket Editor, Clare Francis.
Results
- 119 pieces of coverage including Metro, Express and Star and successfully took the brand beyond the personal finance pages and into mainstream news.
- The Sun and The Mirror both ran the story twice in three days, once with our story and then with their own high street experiment. The pieces were heavily branded on both occasions and used the new tagline from the advertising campaign.
- Post the January 2010 campaign, Moneysupermarket reported the highest unprompted brand awareness it had ever seen.
