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The fact that our messages were included in titles ranging from the Daily Telegraph to the Daily Mirror, and BBC online to Director, is testament to the hard work and dedication that Eulogy! put into this launch on our behalf.
Sally Long, Education and Enterprise Manager
Intellectual Property Office
Intellectual Property Office
Wallace & Gromit’s World of Cracking Ideas
When the Intellectual Property Office sponsored the Wallace & Gromit exhibition at the Science Museum, they asked Eulogy! to amplify the sponsorship, engaging businesses and consumers with inventing and innovation.
Objective
The IPO briefed Eulogy! to run a consumer- and business-focussed campaign to support and amplify its sponsorship of the exhibition. The IPO message was that any idea or invention must be protected and supported by IP registration. The objectives were to:
- Increase awareness of the IPO amongst target audiences
- Inspire innovation
- Ensure small businesses are aware of the IP process and the value IP can add to their business
- Ensure that IPO messages stretches further than just those attending exhibition
- Indirectly raise awareness of the exhibition
Description
Our creative platform for the campaign was ‘Innovate, Protect and Prosper’, which was carried out in the ongoing press office work for the client as well as this particular exhibition campaign.
- Leveraged IPO’s sponsorship of Wallace & Gromit World of Cracking Ideas exhibition at the Science Museum
- Worked with Science Museum to invite key media to exhibition launch
- Underlined IPO's key business messages of investing in IP and value of innovation
- Organised for press interviews with Nick Park, creator of Wallace & Gromit, and chaperoned press event at opening of exhibition
Results
- 42 pieces of coverage including BBC Breakfast, Daily Telegraph, Guardian, Evening Standard, and 45 minutes on Radio 5 Live
- OTS: 33,637,000
- ROI: 10:1
