Click if you work in Media & Marketing
.jpg)
Eulogy! come to every meeting, every brainstorm and every campaign with fresh thinking and 100% dedication; never disappoint in either execution or delivery.
Patrick Danaher, Marketing Director
gyro
gyro
A leading global ideas shop
Our bold journalist contact programme and creative, unconventional PR campaigns are building gyro's industry profile
Objective
Drive greater industry brand awareness and firmly position gyro as a leading global ideas shop
Description
Media Relations
Crafted and sustained gyro's profile in influential trade media
through an aggressive journalist contact programme, supported with
proactive and reactive media relations – including contributing to
features, developing thought leadership ideas and hijacking the news agenda
Creative Hub
Created effective and unconventional PR campaigns to gain traction with
the national media and raise gyro’s profile with a wider audience
Results
In 12 months, the team generated 92 pieces of coverage across key trade titles including Marketing, Marketing Week, Campaign, Brand Republic, The Marketer, as well as eight pieces of national coverage and a five-page cover-story in Marketing Week the first page of which can be seen above.
