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Eulogy! come to every meeting, every brainstorm and every campaign with fresh thinking and 100% dedication; never disappoint in either execution or delivery.
Patrick Danaher, Marketing Director
gyro
Essence
Establishing a brand
To establish and raise the profile of Essence in key media and marketing services press, distinguishing the three elements of the business and developing the profile of spokespeople.
Objective
Eulogy! developed and executed an ongoing PR campaign to position Essence alongside its peers in media, creative and design and build. A key element of this was maximising news coverage to gain share of voice against long-standing competitors.
Description
Activity has also focused on delivering a breadth of coverage to communicate the range of expertise within the business, including media planning and buying, social media, creative and build.
Eulogy! has also engaged in a media contact programme to deepen journalist relations and communicate complex messaging
Results
48 pieces of coverage in 6 months
Clearly established roles for spokespeople, cementing expertise in three key areas
Essence named Most Innovative Digital Agency at eConsultacy awards 2009
