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We’ve worked with Eulogy! for years and they constantly deliver excellent coverage across a range of media, from key profiling opportunities for Edwina and Clive to promoting products in key trade titles like Marketing Week.
Martin Hayward, Director of Strategy and Futures
Dunnhumby
Dunnhumby
A job well dunn
Renowned throughout the marketing community for its revolutionary work with Tesco Clubcard, Eulogy! was tasked with raising the awareness of dunnhumby's other initiatives.
Objective
dunnhumby is an international marketing consultancy and services company that has developed revolutionary customer management and analysis techniques to help drive powerful business strategies.
Eulogy! was tasked with raising awareness of dunnhumby's other initiatives and work, and explaining its 'relevance marketing' proposition to the core marketing and retail titles.
Description
Eulogy! devised a structured communications programme to raise the profile of dunnhumby spokespeople through a series of opinion and comment pieces across the core media – marketing and retail press.
The coverage explained the relevance marketing proposition and included comment on key marketing issues. The campaign also focused on opportunities within vertical and business press to support new business activity and showcase dunnhumby as a great place to work in a bid to aid recruitment.
Results
- Eulogy! submitted co-founder Edwina Dunn as an entrant for the Veuve Clicquot Businesswoman of the Year awards – Edwina made the shortlist and final three
- Co-founder Clive Humby was interviewed on BBC4 'You and Yours' programme on loyalty cards
- Eulogy! submitted dunnhumby for the Sunday Times Best Companies to Work for 2007 and 2008 ranking – dunnhumby was listed in top 100 on both occasions
- Strong, consistent coverage in core marketing/media press with solid profiles for dunnhumby spokespeople
- Ongoing support of new dunnhumby initiatives and staff appointments as well as new business wins.
