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Eulogy! bring passion, enthusiasm and great personality to the account. Their results are consistent and they fit into the wider Tuaca brand team perfectly!
Charlotte Ashburner, Brand Manager, Tuaca & Chambord
Brown Forman
Chambord
Reaching the fashion-conscious female
Since Eulogy! began working with Brown-Forman's French raspberry liqueur, the brand has seen an imprsesive rise in sales and awareness.
Objective
Transform Chambord from a little-known liqueur brand into a cool cocktail drink appealing to London’s fashionistas.
Description
To celebrate the iconic Chambord bottle and enable the fashionista community to embrace Chambord, we commissioned a bespoke London jeweller to create a diamond encrusted Chambord bottle.
The $2million bottle was unveiled during London Fashion Week receiving national and international coverage. The bottle has just completed a world-tour of North America, Europe and Australia.
Eulogy! also worked with Brown-Forman on the sponsorship of the long-awaiting Breakfast at Tiffany’s stage show in London’s West End.
The Christmas gift pack campaign promoted a collaboration between Chambord and Nails Inc. which saw a limited run of Chambord gift packs hit the stores in time for Christmas. Each pack contain a 20cl bottle of Chambord and a bespoke black raspberry nail varnish named "French Martini" after Chambord's signature cocktail.
Results
In 12 months we generated 192 pieces of coverage
Total circulation: 89 million
Total reach: 115 million
