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The whole team at Eulogy are a pleasure to work with. This is the first time we have dipped our toes into the PR world and the investment has definitely been beneficial. The team are like an extension of Active International and we look forward to continuing our work with them.
Dean Wilson, UK Managing Director and VP International
Active International
Active International
A global leading in corporate trade
The global leader in corporate trade appointed Eulogy! to raise the profile of the business - and the corporate trade industry - amongst key influencers
Objective
- Position Active as the UK and worldwide leader in corporate trade
- Educate media agencies on the growth potential of the industry
- Promote the benefits of corporate trade amongst brands
Description
Eulogy! focused on devising and implementing a proactive media relations campaign that included: industry thought leadership articles, profile building for Active’s MD, news announcements, journalist meetings.
We focused on two key audiences:
- Brands - how they can successfully use corporate trade to drive extra value from their underperforming assets – value that can be used to drive their media spend
- Media agencies - how they can add value to their clients by including corporate trade in their offering
Results
- 12 pieces of coverage on thought leadership
- National coverage in the FT Business Wisdom
- Regular MediaTel column secured
- Vertical media coverage to reach key financial decision makers – including AccountingWEB
- Meetings with Brand Republic, Media Week, Media&Marketing Global
