Toasting to Jack, our new client21st November 2016
Brown Forman toasts Eulogy with Jack Daniel’s retainer
Agency celebrates winning UK’s biggest whisky brand* in competitive pitch
Today we celebrate winning a major retainer brief for Jack Daniel’s, following a highly competitive pitch. The win follows our continued work on other Brown Forman brands including Chambord Black Raspberry Liqueur and Finlandia Vodka
We will start working on plans for its 2017/18 campaign immediately, developing a creative strategy which reinforces Old No. 7’s versatility across both consumer and trade media, celebrating the brand’s heritage through its Taste of Tennessee platform.
Lucie Kaye, Head of Consumer at Eulogy and who will lead the account said: “We’re all absolutely thrilled to have won the Jack Daniel’s retainer. Over the years we have built a strong relationship with the Brown Forman team, delivering creative, engaging content and campaigns for its brands and we can’t wait to deliver the same for this icon.”
Charlotte Ashburner, Jack Daniel’s Marketing Manager, said: “We needed an agency who understood the potential for this heritage brand, had the creative spark to reach our target market and a team we could trust. That’s Eulogy. They delivered a knock-out pitch with creative content at its heart. They are full of passion for the brand and have a deep commitment to our business.”
* UK’s biggest whisky brand according to The Grocer’s annual report. http://www.thegrocer.co.uk/home/specials/britains-biggest-alcohol-brands-2016/