Exterion Media appoints Eulogy as UK agency

Eulogy in the news

8th December 2016

Exterion Media appoints Eulogy as UK agency

Exterion Media, Europe’s largest independent Out-of-Home advertising business, has appointed Eulogy as its retained UK communications agency following a competitive pitch involving multiple other agencies.

In March this year, Exterion Media won the prestigious £1.1bn advertising contract with Transport for London (TfL), for the London Underground and Rail network – the world’s largest Outdoor advertising contract. We helped launch Hello London – the new commercial media partnership between Exterion Media and TfL which offers advertisers a one-stop-shop for engaging the London audience.

We will continue to provide corporate and B2B communications to support Hello London, as it set outs to transform the media landscape in London. It will also develop an on-going strategic comms programme to support Exterion Media’s business across the UK, connecting the business with transport and retail franchise and advertiser audiences, as it transforms Out-of-Home advertising through investment in new technologies, consumer insight and data-driven innovations.

Phil Borge, director of business services, Eulogy said: “Exterion Media is a media brand that is transforming the Out-of-Home space. It has bold ambitions for the advertising industry and we are equally ambitious in how we support them. While our corporate and B2B clients sit across a wide range of sectors, this win is testament to our continued commitment to, and passion for, the media and creative industries.

Shaun Gregory, CEO of Exterion Media, said: “Eulogy demonstrated a clear strategic understanding of our business, and what we offer for our advertiser and franchise partners. We are in exciting times, with the launch of our Hello London partnership with TfL, and as we set out our plans for the future of our business as a digital media company powered by data, and for the transformation of Out-of-Home. We look forward to working closely with Eulogy to deliver our vision, both in the capital and across the UK.”