Eulogy brings in management changes to drive growth on back of best year ever12th March 2018
Eulogy brings in management changes to drive growth on back of best year ever
– Founder Adrian Brady moves to Chairman as agency eyes expansion
– MD Elisabeth Field promoted to CEO to lead strategic growth
Today we are proud to announce changes to our management structure as we build on the back of continued year-on-year growth in what has been a period of significant investment and strategic development.
Adrian Brady, who founded Eulogy back in 1996, will move to Chairman, with a specific focus on expansion and as the team seeks to build its acquisition strategy.
Current managing director Elisabeth Field, who joined the agency in 2015, will move to CEO and oversee the agency’s strategic growth ambitions.
“We’ve had our best year ever during a year of significant developments. We invested in a brand new office and infrastructure, secured great people to join our gang and launched new services for clients. These management changes will enable us to make the most of the next wave of growth, particularly in digital communications, as we seek to broaden our market footprint and deepen our own capability,” said Brady.
“Lis has spent the last few years helping teams deliver above and beyond client expectations, and setting new benchmarks for how we think, how we work, and how we grow. I have every confidence the next few years under her charge will see us continue to push our boundaries, whilst having an absolutely brilliant time in the process,” said Brady.
The last few years has seen the agency win a big consumer brand and corporate briefs, including Jack Daniel’s and Pride in London, whilst growing existing clients including American Express, Molson Coors and First Central. It was named Large Consultancy of the Year at the 2017 PRCA DARES and has been shortlisted for Digital Agency of the Year at this year’s PRCA Digital Awards.
Eulogy was one of the first agencies to invest in social media back in 2007, when it acquired Onlinefire. Over the last few years, the growth in Eulogy’s digital communications strategy, planning and creative content projects has skyrocketed, leading to significant growth across the agency.
“Recent investment in analytics through talent and technology has helped us get a better understanding of where we can deliver extra value. We have plans for further investment to ensure we have a diverse mix of experience and backgrounds, technology and support to reach our potential,” said Field.
“We started as a B2B agency. We’re now a full service, audience-centric creative agency, where media intelligence sharpens our focus on helping brands and businesses grow. We now move to capitalise on the opportunities in front of us, whilst staying true to our culture and commitment to our gang,” said Field.
“We’re 22 years old, and we’ve achieved great things during that time. But something tells me the best is yet to come,” said Brady.