Cheers all round as Sharp’s Brewery appoints Eulogy on retainer

Eulogy in the news

18th September 2016

Sharp’s Brewery has awarded Eulogy a consumer retainer, following its successful work on other Molson Coors brands including Grolsch, Cobra, Coors Light and Singha in 2015. The agency will start work on the new brief for Sharp’s Brewery immediately, helping to grow awareness of its product portfolio including Doom Bar, the UK’s No 1 cask ale, at a national level. The agency will develop and deliver a campaign to amplify the Sharp’s ‘Adventure Brewing’ consumer campaign, support Sharp’s experiential activations at live events and promote the product portfolio with various launches and stunts planned throughout 2016.

Adrian Brady, Chief Exec, Eulogy said: “We’re incredibly proud of the work we have undertaken for Molson Coors to date and to be trusted with Sharp’s Brewery, a shining light in their portfolio, is a real honour. Sharp’s Brewery is an incredible British success story and we’re looking forward to bringing it to life with the energy and enthusiasm that matches the passionate team behind it.”

Jane Hall, Brands Communications Manager, Molson Coors said: “Over the past year the Eulogy team has demonstrated not only its passion for our brands but also the ability to deliver on their creative ideas. Sharp’s Brewery has a brilliant story to tell and we look forward to seeing them use their creativity to spread the word at a national level.”