ATOL packs peace of mind with Eulogy appointment

19th October 2016

ATOL, the holiday protection scheme run by the Civil Aviation Authority (CAA), has appointed Eulogy to develop and deliver a strategic PR, social and content programme to support its ‘Pack Peace of Mind’ campaign.

We will develop a creative strategy to boost holidaymakers’ understanding of ATOL. Extensive PR and social media engagement activity will run alongside existing advertising, with the campaign period running for at least the first six months of 2016. There is particular focus on reaching consumers in peak booking periods such as Easter.

Elisabeth Field, our MD said:ATOL has huge brand awareness but there is still a lack of understanding about what it offers and why consumers need to check their holiday is protected before they book. We’re talking to consumers at every touch point on their holiday booking journey and will position ATOL as experts in safeguarding holidays.”

Tony Finnegan, Media Relations Manager at the CAA, said:Eulogy understand the challenge we face in converting awareness into action. We’re excited to have PR and social as part of our comms mix this year, as these channels give us additional opportunities to educate holidaymakers about the important protection ATOL provides and in new and creative ways.”